Psychology & Sociology · Mr. Pankow: Behavior & Behavior Change

Question

When listener interest, motivation, and importance are low, then we enter ____ processing
When listener interest, motivation, and importance are high, then we enter ____ processing

Answer

When listener interest, motivation, and importance are low, then we enter peripheral processing
When listener interest, motivation, and importance are high, then we enter central processing
CENTRAL WHEN LISTENER CARES ABOUT TOPIC
PERIPHERAL WHEN LISTENER DOESNT CARE ABOUT TOPIC

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